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The other day, we publicly released six fabulous designs that make up our Holiday 2012 Collection. These prints were inspired by AJ’s love of patterns — from camos to city skylines and checkers to our native Ikat. They are perfect Christmas gifts for your kooky little ones!
See the shirts up close next weekend at our annual Trunk Show! Keep your eyes peeled in the next days for more details!
We are tremendously backlogged on press release and blog love posts. In between real-time posts from today, we will set aside space for articles/features/what-nots we’ve unintentionally skipped on actual release dates. Consider them our own little ode to everyone who has made our 2012 richer, kookier, a lot more fun!
Thank you, Mia and Nikki, of Smart Parenting, for picking me as the mom you love (haha) for April! I, and the kids, had a wonderful time at the shoot!
SP: You were office-bound for so many years before you became an entrepreneur. What have you learned from the leap?
It is hard work! You are your own creatives, accounting, logistics, R&D, marketing, PR, sales, operations departments. People, very often, have this unrealistic vision of instant success, fame, and fortune when they decide to become entrepreneurs. What they do not realize is that it is a 24/7 job, where discipline, commitment, and creativity are upped a thousand fold.
But you get to be your own boss, flex your schedule, have unlimited income potential (which, I must emphasize, is directly proportional to the amount of effort and dedication, plus a good product, that you put into your business), be in control of everything about your livelihood.
In the course of trying to grow our brand, I have polished my sales reporting and accounting skills. I have discovered that I can do PR. I have ventured into some apparel industry and international retail studies. I have started a blog. I have made friends out of customers. I have found more time for family. I have become a better wife to my husband and a better mom to my kids.
SP: You also wrote about celebrating your and your spouse’s differences on the store website. How do you find the right balance?
My husband AJ and I are worlds apart when it comes to personality. Our skill sets, discipline, perspectives do not necessarily fall on the same scale. But we have learned to look to the other for some devil advocating when necessary. We are so comfortable at how different we are that our differences have become one of our marriage strengths. They are our leverage for growth and balance.
I think, at the end of the day, we maintain equilibrium because we are held together at the core. Our principles, beliefs, and values are the same. We disagree, even raise hell sometimes, but we hold hands.
SP: How do you stay sane, running a clothing business and raising three kids?
From its conception, AJ and I both knew what our roles were going to be with the business. He’s the artist so he handles creatives. Anything other than creatives is mine. However, as we learn more about how to run the business, we acquire more skills that allow us to merge our roles. But knowing what your core competencies are helps you focus on where you can contribute more effectively and share in tasks where either insight or tangible help is necessary.
At home, AJ is my number one ally. He is an extremely involved father. He shares tasks like feeding the kids, giving them baths, changing their diapers, everything! It is a running joke among our families that we wouldn’t be surprised if, pretty soon, he learns how to breastfeed! He gives me time to do things for myself, like have dinner with friends, get a foot spa, and shop!
Our parents come to the house at least once a week to help babysit the kids. They know the demands of our jobs and understand that we need help most with taking care of the kids. When they’re in the house, we can set meetings with our supplier, do market research, buy samples for R&D, go on the occasional date.
Best of all, I have learned how to be kind to myself. I am learning not to feel guilty and accept the fact that I am not Mrs Atlas. So, on certain days, the bed will be unmade, the girls’ nails will be uncut, the flier will not be sent out…And that is okay. No such thing as a perfect world!
SP: What does it take for an idea to become a global brand, like googoo&gaga?
The googoo&gaga idea worked because AJ and I wanted it to be personal. It is leveraged on AJ’s art, the value of which is based on his own creativity, not on some hip trend or popular aesthetic. Our market is close to us — families. It is because of family that we left our day jobs.
Our international distributors are all either husband-and-wife teams or moms who can relate to our passion to create for the family, because of family. I think the charm is that AJ and I are just a husband and wife who decided to team up and build a brand based on our number one inspiration — kids and family. We believe in what we are doing. That resonates in the products that we market and the relationships that we are able to cultivate. People only need to be able to find a connection to buy into what you do.
Say hello to littlequirkypopup, a creative collaboration between Berlin’s own littlepopup.com and London-based online boutique quirky collective! A meeting of two like-minded concepts showcasing exclusive kids fashion and art in Berlin’s Mitte district with a popup event on 24 & 25 november 2012.
The event, spread over two days, will include a styling session from quirky collective, who will be creating looks pulled from a mix of brands mutually curated under the littlequirkypopup collab. And googoo&gaga will be part of this styling event!
Littlequirkypopup will also start off this new popping friendship with an online auction aiming to raise funds for two children’s charities close to their hearts (http://www.krebshilfe.de/ and http://www.gosh.org/).
Edit : Photos of the event may be found here.
Last but not least on our string of blog posts for this weekend’s much-awaited Mommy Mundo Bazaar… Onesie and Lap Tee prints for your little ones!
You will be sure to find something in the googoo&gaga loot this weekend at the Mommy Mundo Bazaar for your sweet rascals and little macho men!
Next up… Onesie prints!
So you can see which designs will be up for grabs at the Mommy Mundo Bazaar this weekend, we’re posting photos here! First batch…. Girl prints!
Next up… Boy prints!
The MOMMY MUNDO BAZAAR features 80+ booths of the latest mom and baby products, gift items for the whole family, fun activities and so much more! Get your stash of maternity and nursing wear, babywearing products, baby slings and accessories, diapers, baby and kids clothes and shoes, toys and books, and many more great finds!
The official list of Mommy Mundo Bazaar partners and vendors can be found here.
The event also features the launch of the 2013 edition of the MOM 24/7 PLANNER.
There will be free painting for kids, free family photos, a kids’ play area, and exciting prizes up for grabs!
Entrance fee to the event is 30 pesos per person, 100% of entrance fees will go to the Christmas outreach project of MomShare!
Follow us on Twitter now! The first 10 to do so win free tickets to the event!
See you this weekend!
After a successful show in Lyon in October, Angelique is on to her next stint in Marseille! Oh, to be in her shoes to see all these brands and interact with the French!
Don’t miss the only trade show dedicated to pregnant women, future parents, new parents and babies since 1997. Take advice, practical information, special deals from more than 50 exhibitors!
Expect events and workshops, play and win many prizes, discover new innovations.
Le Salon Baby
Trade show for expecting parents and new parents since 1997.
Marseille, November 24 and 25, 2012 (Saturday and Sunday) at Parc Chanot
from 10:00 a.m. to 6:00 p.m. Open to the general public. €10 entrance fee
1. Mom and baby gift packs
2. A 2012 magazine guide for future parents and babies
3. A photo of your child (one per family only, until 5 p.m.)
4. Access to shows and many games
5. Educational workshops and advice
6. A raffle draw that includes a transformable baby bed by Sauthon
7. Product samples
Watch the Salon Baby video here.
Over the holiday break, about 6,000 miles away, we were able to do a last minute Halloween give-away with French blogger Un Blog Une Maman (thanks to Angelique).
They picked out two winners, a boy and a girl, for a onesie or tee with any design of their choice.
Edit : The winners are Julia Dao of Asnieres, France and Giova Brusa of Amsterdam.